Most recently, the results of a recent study found that increased consumption of whole grains was associated with weight loss. The news on whole grains just keeps getting better and better. But the trend has been winding down of late, leaving the door open to new developments that could prosper in 2005, ranging from beverages packaged in metal bottles to allergy-free foods and indulgent pet items. The low-carbohydrate trend swept through the packaged goods marketplace in 2004 with more than 3,100 new low-carbohydrate food and beverage launches for the year-to-date through to 22 November 2004 in the US alone. Top food trends for 2005 are expected to include whole grains, allergy-free foods and probiotics, according to Datamonitor’s NPD database Productscan Online.
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