Right now, Zynga's current lineup ranging from Farmville, the notorious social network game described in the game industry as a "Cow Clicker," to Words With Friends, a Scrabble-like game that somewhat achieves world peace by uniting rappers with the elderly, has grown stale on its userbase. Once an underdog of the mobile game market, Small Giant Games will now be an important asset to a company that is currently struggling to keep its playerbase. In July, Small Giant Games touted 3 million monthly active users and 15 million downloads, all by a team that was once only 12 employees when they were developing the game back in 2016. Most importantly, it will add a popular gaming franchise to Zynga's portfolio of games, or games that can be downloaded for free, but include plenty of opportunities for microtransactions. The deal will ultimately lead to a full acquisition for $700 million. On December 20, Zynga ( $ZNGA) acquired an 80% stake in Small Giant Games ( $PRIVATE:SMALLGIANTGAMES), the creators popular game Empires and Puzzles, for $560 million.
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